Brands – we all know the good ones, or the ones we prefer. We know some of the less good ones, too. But between the highest and lowest points in the brand stratosphere lie a whole range of businesses with, well, what? How do we describe them? By their products? By their logo? By how their staff speak to you? Each of these questions addresses an element of brand, a building block of a greater whole.
In this breakfast event, Sheila Morrison, Director of Brand & Comms at Luminous will focus on why brand matters and how getting the building blocks right can have a huge impact on your business.
Joanne Nelson, VP International Marketing at Logicalis will then share how she has evolved and positioned the Logicalis brand as ‘Architects of Change.’
Research by the Chartered Institute of Marketing (CIM) reports that only 60% of marketing and communications professionals think their brand is well aligned with their long-term goals. This event is an opportunity to take a step back and analyse the role your brand plays in supporting your company’s overarching strategy and ambitions.
Thursday 19 March 2020
35 Great Sutton Street
Please register for the event by completing the following form.