Julie Sim

As brand strategist at Luminous, Julie works closely with our Brand Director, Sheila Morrison, using her analytical skills to contribute towards positioning framework, competitive audit and brand proposition stages of projects, adding insight and capturing clients’ objectives.

Recent Posts

Closing the 'authenticity gap'

Trust, or rather, the lack of trust, in businesses and what they claim to stand for is a...

Brand purpose: the secret to growth?

Last month, we attended the PM Forum event ‘2019: Are you ready for a year of change?’ to see...