Julie Sim

As brand strategist at Luminous, Julie works closely with our Brand Director, Sheila Morrison, using her analytical skills to contribute towards positioning framework, competitive audit and brand proposition stages of projects, adding insight and capturing clients’ objectives.

Recent Posts

#illumination event 3: Company purpose in the FTSE: a glass half full?

On 17 October, Luminous hosted the third of its 2019 #illumination events. The well-attended...

Closing the 'authenticity gap'

Trust, or rather, the lack of trust, in businesses and what they claim to stand for is a...

Brand purpose: the secret to growth?

Last month, we attended the PM Forum event ‘2019: Are you ready for a year of change?’ to see...