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Sim joins Luminous Brand Strategy team

We are delighted that Julie Sim has joined our Brand Strategy team.

Julie has pursued a passion for brand strategy and innovation across many cultural boundaries, including Singapore, the UAE and Malaysia before joining FutureBrand in London.

At Luminous Julie will use her analytical skills to contribute towards positioning and experience framework stages of brand projects, included researching competitive landscape and consumer trends, collating information that adds insight and captures clients’ objectives.

Julie will work closely with Brand Director, Sheila Morrison, supporting the smooth running of a wide variety of brand projects for clients such as Biffa, Informa and Logicalis,

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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.

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