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'One Octapharma' internal campaign makes shortlist at Corporate Content Awards

Content is king they say. So it's great to be acknowledged for a campaign built around insightful and inspiring content. Our employee campaign for Octapharma has been shortlisted in the 'Best content targeted to the internal audience' category at this year's Corporate Content Awards 2020.

'One Octapharma’ was the umbrella campaign for a series of content engagement initiatives with the overarching aim to inspire employee pride, and increase product awareness.

The campaign was split into two broad initiatives: ‘From Donor to Patient’ aimed to inspire pride and engagement around the positive influence every employee in the company had on the world; while ‘What’s in the bottle’ focused on increasing staff awareness of the products the organisation produced.

We produced a series of documentary-style video stories featuring patients, donors and employees that brought to life how employees deliver life-changing medicines, from both a process and personal perspective. The content was translated into four languages and optimised across multiple channels, including digital, moving image, internal communications and office display.

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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.

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