Fabrica 900900

Luminous to redefine Fabrica brand proposition

We have been selected to develop the brand proposition of residential developers FABRICA after a three-way pitch.

FABRICA by A2Dominion is an award winning property developer, launched three years ago in response to the change in A2Dominion’s operating environment and the reduction in government funding. 

Our challenge is two-fold. To clarify the brand proposition and redefine what FABRICA stands for, and to develop how the current brand elements sit together and explore ways to enhance the user experience. 

 

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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.

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