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Informa, BCO and Petredec brands make Transform Awards shortlist

We are delighted that the three brand projects we entered have all been shortlisted in the Transform Awards 2020.
 
Our event brand for the British Council of Offices (BCO) features in the ‘Best Use of Typography’ shortlist. Our rebrand of Petredec is shortlisted in the ‘Best Visual Identity from the Energy and Utilities Sector' and our rebrand of Informa features in the ‘Best Corporate Rebrand Following a Merger or Acquisition’ shortlist.

Our brand for the BCO conference in Copenhagen involved creating an event identity and distinctive brand experience that aligned with the conference themes and promoted the city as a place to visit. Find out more

Our rebrand of global LPG logistics specialist Petredec involved developing a fresh brand story to communicate its USP to external audiences and align and unite employees around a common vision. We created a dynamic new identity implemented across digital, print, display, uniform and fleet livery. Find out more

The rebrand of Informa resulted from its acquisition of UBM and the need to reposition the enlarged FTSE 50 media group. We created a new brand platform that united a diverse international team, established a coherent brand architecture that made sense of the enlarged Group and created a fresh digital-first visual experience that captured the dynamic spirit of the business. Find out more

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Jon Towell

Creative Partner Jon Towell co-founded Luminous. He now specialises in helping clients articulate strategic stories that connect with key influencers.

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